香港迪士尼樂園度假區 2024 財政年度業績發佈｜Hong Kong Disneyland Resort's Fiscal Year 2024 Annual Business Review

香港迪士尼樂園度假區（香港迪士尼）於今天公佈2024財政年度業績*，錄得歷來最高的淨利潤達8.38億港元，按年改善12億港元。樂園交出亮麗業績，除錄得自2005年開幕以來最高的淨利潤外，亦終止9年蝕勢，終於轉虧為盈。香港迪士尼也在今天預告更多20週年慶典資訊，及發佈樂園擴展項目的最新方向。

*2024財政年度由2023年10月1日開始至2024年9月28日結束

Hong Kong Disneyland Resort (HKDL) today shared its business results for the fiscal year of 2024 (FY24)*. HKDL recorded a historic net profit of HK$838 million, representing a year-on-year improvement of HK$1.2 billion. HKDL has delivered outstanding results, recording its highest net profit since its grand opening in 2005 and marking a return to profitability after nine years. Today, the resort also teased more details about the upcoming 20th anniversary celebration and unveiled the latest developments in its park expansion plans.

*FY24 which began on Oct 1, 2023 and ended on Sep 28, 2024

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2024財政年度：樂園交出亮麗業績
FY24: Hong Kong Disneyland Resort Delivers Outstanding Results

自2005年開幕以來最高的淨利潤（達8.38億港元）、EBITDA、收入和入場人次。
在2024財政年度，香港迪士尼的 EBITDA 和收入亦創紀錄， EBITDA 增長14億港元至23億港元，收入按年增長54% 至88億港元。
賓客人均消費增長28%。
總入場人次錄得歷史新高的770萬，主要受惠於內地和其他巿場賓客的強勁反彈，以及本地賓客的持續強勢。
香港迪士尼非本地賓客入場人次的增長，連續第二年跑贏本港整體訪港旅客人數的增長。
年內酒店使用率為88% ，整體入住率上升26個百分點至73%。
強勁的業務表現為現金流帶來顯著改善，度假區的現金及現金等價物增長 28%，讓香港迪士尼能夠加快償還貸款，並投資於創造新的賓客體驗，包括：20週年慶祝活動及新增一項彼思（Pixar）主題的娛樂體驗，均由香港迪士尼全額自資。
年內香港迪士尼未有動用由華特迪士尼其一附屬公司提供的周轉信貸，並已於2024財政年度第一季全數償還餘額。另外，香港迪士尼亦開始償還由香港特別行政區政府和華特迪士尼公司提供的貸款。截至2025財政年度第一季，香港迪士尼已償還其超過6成的貸款。

Theme park reports its highest net profit (HK$838 million), EBITDA, revenue and attendance since opening in 2005.
HKDL saw record EBITDA and revenue in FY24. EBITDA improved by HK$1.4 billion to HK$2.3 billion, and revenue grew by 54% year-on-year to HK$8.8 billion.
Per capita guest spending grew by 28%.
Total attendance reached an all-time high of 7.7 million, attributable to a strong rebound in mainland China and overseas visitation, as well as continued strong local momentum.
HKDL’s non-local attendance growth outpaced Hong Kong’s total visitor arrival growth for the second consecutive year.
Hotel utilisation rate for the year was 88% and overall occupancy increased by 26 percentage points to 73%.
The strong business performance has significantly improved cash flows, achieving a 28% increase in cash and cash equivalents. This has allowed HKDL to accelerate loan repayment and invest in new guest experiences, including the 20th anniversary celebration and a Pixar entertainment offering that will be funded entirely by HKDL.
HKDL did not draw on the revolver facility funded by a subsidiary of The Walt Disney Company (together with one or more of its subsidiaries, “Disney”) and fully repaid the outstanding balance in first quarter FY24. Additionally, HKDL started to repay the term loans from the Government of the Hong Kong Special Administrative Region and Disney. As of first quarter FY25, HKDL has already repaid over 60% of its term loans.

2024財政年度關鍵成就
Key Accomplishments in FY24

1. 重振入境旅遊

香港迪士尼在各個市場 –– 本地、內地及其他市場的入場人次 –– 均超越2018年疫情前的水平，其入境旅客的入場人次的增長亦連續第二年跑贏大市，2024財政年度的其他巿場賓客人數創歷史紀錄。度假區亦繼續是香港最受歡迎的付費景點。

香港迪士尼為不同的市場度身訂制大型宣傳活動，包括「魔雪奇緣世界」開幕的現場直播、在社交平台例如小紅書及抖音積極宣傳、針對深圳居民的「奇妙處處通」會員優惠等。度假區亦與香港旅遊發展局、旅遊業界、媒體、KOLs，以及不同地區的相關官方部門合作，鞏固香港作為首選旅遊目的地的美譽。

2. 「魔雪奇緣世界」將香港迪士尼提升至全新層次

全球首個及最大型的《魔雪奇緣》主題園區於2023年11月開幕，為度假區奠下重要的里程碑，全球矚目。除了兩項全新的遊樂設施大受歡迎之外，獨特的互動體驗「森林小天地」，以及特別設計的主題商品及餐飲亦將賓客體驗提升至另一層次。

3. 以嶄新體驗吸引賓客

香港迪士尼持續創造迪士尼的獨特產品，以滿足體驗式旅遊的需求，並推出獨有活動吸引賓客重覆到訪。這些體驗包括互動漫遊的迪士尼角色、全新主題商品與大熱迪士尼電影，例如配合彼思動畫製作室的《玩轉腦朋友2》同步推出活動，以及一系列節慶活動，例如現場表演《StellaLou夢想起舞吧》和《迪士尼經典音樂Live - 郎朗領銜演奏》，還有載譽歸來的「跨年倒數時刻」。

1. Reinvigorating inbound tourism

HKDL saw attendance from all segments – local, mainland China and other markets – surpassing pre-pandemic levels in 2018 while its inbound visitation growth continues to outpace the market for the second consecutive year, with record high other markets’ visitation in FY24. The resort also remains the city’s top paid attraction.

HKDL launched extensive campaigns tailored for various markets, including a live-stream for the opening of World of Frozen, proactive engagement on social media platforms such as Xiaohongshu (“RedNote”) and Douyin, Magic Access offerings targeting Shenzhen residents, and more. The resort also collaborated with the Hong Kong Tourism Board, travel trade, media, key opinion leaders (KOLs) and relevant authorities from various regions, to reinforce Hong Kong’s reputation as a premier tourism destination.

2. World of Frozen elevating HKDL to a whole new level

The opening of the world’s first and largest Frozen-themed land, World of Frozen, in November 2023 marked a significant milestone for the resort, drawing worldwide attention. Apart from the new popular rides, the unique interactive experience “Playhouse in the Woods” and specially designed merchandise and F&B offerings elevated the guest experience even further.

3. Captivating guests with innovative experiences

HKDL continued to create distinctly Disney products that cater to the demand for experiential tourism, and roll out one-of-a-kind events driving repeat visitation. These experiences include interactive roaming characters, new merchandise coinciding with the release of new popular movies such as Pixar Animation Studios’ Inside Out 2, and seasonal special events such as live shows “StellaLou's Wonderful Wishes Ballet” and the “Disney Classic Live in Concert Presents Lang Lang”, as well as the return of the New Year’s Eve countdown celebration.

樂園擴展項目的最新方向
Latest Updates on Hong Kong Disneyland Expansion Projects

香港迪士尼於今天同時公佈更多樂園發展項目的最新方向，包括樂園漫威（Marvel）與彼思（Pixar）擴建項目。

Hong Kong Disneyland today unveiled exciting new updates on upcoming park expansion projects, including developments in the Marvel and Pixar-themed areas.

全新彼思（Pixar）主題的娛樂體驗座落於「反斗奇兵大本營」與「魔雪奇緣世界」之間的空地，並將會是香港首個及獨有的項目。

A brand-new Pixar entertainment experience will be introduced in the open space between Toy Story Land and World of Frozen. This exclusive addition will be the first of its kind in Hong Kong, bringing even more Pixar magic to the park!

香港迪士尼樂園度假區行政總裁莫偉庭表示：「繼 2023 年魔雪奇緣世界成功開幕，加上我們目前擴建項目的 Marvel 主題體驗，以及更多正在發展當中的賓客體驗，香港迪士尼擁有穩健的未來增長規劃。」

Michael E. Moriarty, managing director, Hong Kong Disneyland Resort, said, “Following the successful launch of World of Frozen in 2023, and our current expansion plans with more Marvel-themed experiences and more new guest offerings in development, HKDL has a solid pipeline for future growth.”

更多20週年慶典資訊
More Details About The Upcoming 20th Anniversary Celebration

香港迪士尼樂園度假區行政總裁莫偉庭於今天宣佈，香港迪士尼20週年慶典將於2025年6月隆重登場，更多慶典消息預計在4月公佈。

Michael E. Moriarty, Managing Director of Hong Kong Disneyland Resort, announced today that the resort’s grand 20th anniversary celebration will kick off in June 2025. More exciting details about the celebration are expected to be revealed in April.

香港迪士尼同時公佈全新日間巡遊表演「Friendtastic!」中的華特迪士尼動畫製作室《奇幻魔法屋》（“Encanto”）主題花車。

Hong Kong Disneyland also unveiled a brand-new Encanto-themed float from Walt Disney Animation Studios as part of the upcoming daytime parade, "Friendtastic!".

香港迪士尼將在穩健增長的基礎上邁入20週年，為慶祝這個里程碑，香港迪士尼將以「奇妙派對快樂盛放」為題，展開全年的慶祝活動，為賓客呈獻多個全新的迪士尼故事。20週年慶祝活動包括一個全新的城堡演出、度假區史上最大型的「Friendtastic!」巡遊巡遊表演，以及20週年特別版本的《迪士尼星夢光影之旅》。

HKDL enters its 20th year on this strong foundation of growth, and will celebrate the milestone with “The Most Magical Party of All”, a year-long party that brings new Disney stories to life. Included in HKDL's 20th anniversary celebration will be a brand-new Castle Stage Show, largest ever parade, “Friendtastic!” Parade, and a special edition of “Momentous”.