Disney100｜Tommy Hilfiger 和 迪士尼 聯乘系列呈獻充滿學院風的奇妙世界，誌慶迪士尼百週年紀念｜TOMMY HILFIGER Celebrates DISNEY 100 YEARS OF WONDER With DISNEY X TOMMY COLLABORATION

華特迪士尼公司「奇妙一百年」全球慶典的氣氛於今年6月延伸至 TOMMY HILFIGER！全新 Tommy Hilfiger 與 迪士尼 聯乘系列產品已於2023年6月1日在全球正式亮相。

Hot Dog!  The atmosphere of Disney's 100 Years of Wonder Global Celebration has arrived to Tommy Hilfiger! The brand new Tommy Hilfiger X Disney collection launches globally on June 1, 2023.

充滿學院風的聯乘系列
Enter The Wondrous World Of College Prep

Tommy Hilfiger 與迪士尼的全新合作關係，以誌慶迪士尼百週年紀念。米奇與好友首次走進充滿學院風的奇妙世界，在 TOMMY HILFIGER 典藏單品上亮相。這個深受愛戴的人物和 米妮老鼠、布魯托、高飛、唐老鴨 和 黛絲 等同伴，以流行的日本漫畫卡通風格繪製。系列包括男裝、女裝和童裝款式。

This Tommy Hilfiger X Disney partnership is celebrating Disney’s 100th anniversary with the fans around the world. For the first time, Mickey and friends enter the wondrous world of college prep, appearing on TOMMY HILFIGER archival classics. The beloved character and his companions, including Minnie Mouse, Pluto, Goofy, Donald Duck and Daisy Duck, will be drawn in manga, the popular Japanese comic cartoon style. The collection includes the styles for men, women and kids.

自1985年以來，Tommy Hilfiger 是世界備受認可的卓越生活品牌之一，一直鼓舞和啟發消費者。品牌與世界各地塑造文化的人士共同創造了標誌性的風格，在經典與嶄新的交匯處煥發活力。「Disney x Tommy 系列」採用精湛工藝和縝密細節設計，以玩味十足的圖案和印花重新演繹標誌性的學院風經典。此次合作體現了 Tommy Hilfiger 長期以來與影響深遠的標誌性流行文化人物合作的熱情。

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world.  This partnership captures Tommy Hilfiger’s longstanding passion for collaborating with iconic pop culture figures whose influence spans generations. 

美國偶像 Tommy Hilfiger 表示：「一個標誌性的週年紀念、一個雋永的品牌，以及與他們最經典的人物合作，這是與世界各地粉絲同慶迪士尼百週年紀念的最佳方式。米奇老鼠和朋友們與 Tommy Hilfiger 的品牌基因擦出火花，這是雙方迄今最繽紛的合作，亦是我們至愛的學院風經典收藏版。」

“An iconic anniversary, an iconic brand, and a collaboration with their most iconic characters – there is no better way to join fans around the world in celebrating Disney’s 100th anniversary’,” said Tommy Hilfiger. “Colliding Mickey and Friends with the TOMMY HILFIGER brand DNA has been one of our most fun collaborations to date. It’s a collectible edition of our favorite prep classics.”

迪士尼消費產品、遊戲和出版部總裁 Tasia Filippatos 表示：「迪士尼 與 Tommy Hilfiger 是兩個深受愛戴的品牌，對全球文化影響深遠。Disney x Tommy 系列旨在誌慶迪士尼百週年紀念，展現 迪士尼 與 TOMMY HILFIGER 聞名的創意與故事。」

“Disney and TOMMY HILFIGER are two beloved brands that have impacted culture on a global scale,” said Tasia Filippatos, President, Disney Consumer Products, Games and Publishing. “The Disney x Tommy collection is a true celebration of Disney’s 100th anniversary and showcases the creativity and storytelling that both Disney and TOMMY HILFIGER are known for.”

系列包括50款男裝和女裝，以及10款童裝單品，均秉承 米奇老鼠 玩樂的天性，為迪士尼代表性漫畫人物注入運動元素。欖球衫、斜紋棉布褲和西裝外套以俏皮的手法演繹，細節包括重新設計的TH花押字提花圖案和 米奇老鼠 的鮮明剪影。漫畫 米奇老鼠 在飾以經典伊薩卡條紋的恤衫和恤衫裙上嬉戲玩耍，而全幅印花則是對迪士尼藝術家的原創墨跡和手繪草圖工藝致敬。米妮老鼠 的圓點則為板球運動衫和編織套衫賦予新生命。

Staying true to Mickey’s fun-loving nature, the collection includes 50 styles across menswear and womenswear, and 10 styles for kidswear, all sporting the manga makeover of Disney’s iconic characters. Expect playful takes on the rugby shirt, chinos and blazer, with details including jacquard prints of a reinvented TH Monogram and Micky’s unmistakable silhouette. Manga Mickey frolics through the signature Ithaca stripe on shirts and shirt dresses, while all-over prints nod to the original craft of Disney artists with ink blots and hand-drawn sketches. A Minnie Mouse polka dot brings new life to a cricket jersey and woven jumper.

 

活動帶來創新和個人化的元素，粉絲可以使用人工智能相片製作器將自己化身為Disney x Tommy 校園中的漫畫人物，並將其頭像在社交平台分享。「TOMMY HILFIGER 會員計劃」的會員將有機會贏得奇妙的獨家迪士尼樂園之旅。

Bringing an innovative and personal twist to the campaign, an Al-powered photo generator will allow fans to upload their image to be transformed into a manga character in the Disney x Tommy campus and share their avatar on social platforms.

別具一格的廣告企劃
Promo In New Style

廣告企劃由 Paola Kudacki 拍攝，並由唱作歌手 劉憲華、演員 Lucien Laviscount，以及模特兒朴秀珠、Stella Maxwell 和 Reign Judge 演繹。演員陣容穿著玩味十足的單品參加在全球社交平台啟動的數碼時裝展，穿過別具一格的迪士尼校園立面。

Shot by Paola Kudacki, the campaign features singer-songwriter Henry Lau, actor Lucien Laviscount, and models Soo Joo Park, Stella Maxwell and Reign Judge.  The cast take part in a digital fashion show that launches on global social platforms wearing the playful pieces as they make their way through an unmistakably Disney campus facade.

Join Manga Mickey and friends as they reimagine college prep style with #DisneyXTommy. Discover collection https://t.co/1qghpCunyd. #Disney #TommyHilfiger @DisneyStyle #DisneyStyle #MickeyFriendsStayTrue pic.twitter.com/V9C9B51f4x

— Tommy Hilfiger (@TommyHilfiger) June 1, 2023

現已上架
Now Available

Disney x Tommy 聯乘系列在精選的 TOMMY HILFIGER 店舖、tommy.com、shopDisney.com、迪士尼樂園度假區和華特迪士尼世界度假區，以及主要批發合作夥伴和社交媒體發售。

This partnership captures Tommy Hilfiger’s longstanding passion for collaborating with iconic pop culture figures whose influence spans generations. The collection will be available at select TOMMY HILFIGER stores, on tommy.com, on shopDisney.com, at Disneyland Resort and Walt Disney World Resort, with key wholesale partners and on social media.

Disney x Tommy聯乘系列亦於下列 TOMMY HILFIGER 專門店及香港官方網上商店發售：

• 九龍尖沙咀「海港城」港威商場二階2416號及2513號店
• 澳門威尼斯人度假村酒店 -「威尼斯人購物中心」大運河街971舖
• Tommy Hilfiger 香港官方網上商店：https://hk.tommy.com

The brand new Tommy Hilfiger X Disney collection is also available at below Tommy Hilfiger stores and Official Online Store (Hong Kong):

• Shop 2416 & 2513, Level 2, Gateway Arcade, Harbour City, Tsim Sha Tsui
• Shop 971, Grand Canal Street, Shoppes at Venetian at The Venetian Macao-Resort-Hotel
• Tommy Hilfiger Official Online Store: https://hk.tommy.com/

Disney｜Tommy Hilfiger