上海迪士尼度假區與麥當勞中國達成數年戰略聯盟
中國內地指定麥當勞餐廳限時推出以上海迪士尼樂園七大主題園區為靈感的
麥當勞開心樂園餐隨餐玩具
Shanghai Disney Resort and McDonald’s China Enter Multi-Year Promotional Alliance
McDonald’s Happy Meal toys themed to Shanghai Disneyland’s seven lands now available at select McDonald’s restaurants in Mainland China for a limited time
上海，2022年3月4日 —— 上海迪士尼度假區 與 麥當勞中國 宣佈達成戰略聯盟協議，雙方將圍繞開心樂園餐進行為期數年的合作。以度假區標誌性景點和經典迪士尼朋友為設計靈感的全新麥當勞開心樂園餐玩具也於近日推出，即日起至2022年3月29日前在中國內地指定麥當勞餐廳限時隨餐附送。隨著雙方合作的正式開啟，上海迪士尼度假區 和 麥當勞中國 將攜手開發更多主題玩具，讓消費者有機會感受到度假區的奇妙體驗，並探索麥當勞充滿熱愛的世界。
Shanghai, March 4, 2022 – Shanghai Disney Resort and McDonald’s China jointly announced that the two parties have entered into a multi-year Happy Meal promotional alliance. A brand new McDonald’s Happy Meal promotion with toys themed to Shanghai Disney Resort’s iconic attractions and characters is available for a limited time through March 29, marking the start of the alliance and showcasing both parties collaborating together to develop toys that combine the joy of the resort's signature magical experiences with McDonald's world of Passion for Good.
上海迪士尼度假區總裁及總經理 薛逸駿（Joe Schott）表示：「我們很高興與 麥當勞中國 達成戰略聯盟，讓消費者在度假區之外的地方也感受到迪士尼的奇妙與魅力。雙方都致力於創造快樂體驗，我們十分期待與麥當勞中國攜手為更多家庭打造難以忘懷的美好回憶。」
“We are pleased to create this new alliance with McDonald’s China to bring Disney magic to more consumers beyond the resort,” said Joe Schott, President and General Manager, Shanghai Disney Resort. “Both brands are committed to creating happiness, and together with McDonald’s China, we look forward to further creating cherished and unforgettable moments for even more families.”
上海迪士尼度假區 與 麥當勞中國 的首次開心樂園餐合作將為度假區「驚喜連連，奇妙一整年」的5歲生日慶典活動再添驚喜。作為雙方戰略聯盟的一部分，賓客與消費者有機會體驗精心設計的以 上海迪士尼度假區 景點和迪士尼朋友為主題的「麥當勞開心樂園餐」玩具。除了本輪推出的「開心樂園餐」系列玩具，消費者還將有機會在 麥當勞 中國內地餐廳探索樂趣的同時贏得度假區的驚喜體驗。
This first Happy Meal promotion between Shanghai Disney Resort and McDonald’s China is part of Shanghai Disneyland’s yearlong 5th Birthday celebration full of magical surprises. As part of this alliance, guests and consumers can enjoy uniquely designed McDonald’s Happy Meal products– starting with this series of enchanting Happy Meal toys – the chance to win resort products and experiences, and more at McDonald’s restaurants across Mainland China.
此次推出的開心樂園餐玩具共有七款，以迪士尼朋友在 上海迪士尼樂園 七大主題園區的探險體驗為靈感。駕駛着火車頭的米奇，其設計靈感源自上海迪士尼樂園標誌性的花車巡遊 ——「米奇童話專列」；米妮此時正投入在「加勒比海盜——沉落寶藏之戰」的歷險中；唐老鴨乘着「小飛象」在空中盡情飛翔；黛絲則坐上了備受賓客喜愛的「翱翔 ‧ 飛越地平線」。
This Happy Meal promotion is comprised of seven exclusive toys featuring classic Disney characters embarking on an adventure in Shanghai Disneyland’s seven themed lands. These include Mickey Mouse driving the locomotive inspired by Shanghai Disneyland’s Mickey’s Storybook Express, Minnie Mouse on the immersive adventure that is Pirates of the Caribbean: Battle for the Sunken Treasure, Donald Duck flying the fantastical skies with Dumbo and Daisy Duck on perennial guest favorite Soaring Over the Horizon.
該系列玩具將在3月29日前限時隨餐附送，且每款玩具僅在指定時段供應。集齊七款玩具還可以組合成童話專列小火車。上海迪士尼度假區主題的「開心樂園餐」僅在 中國內地 的指定麥當勞餐廳限時銷售，數量有限，先到先得。
Each toy is available at select times throughout the series’ limited release, and if all collected, the series of toys can be connected together to create a train set. The Shanghai Disney Resort themed Happy Meals can be purchased from select McDonald’s restaurants for a limited time, on a first-come, first-served basis and are subject to availability.
麥當勞中國行政總裁 張家茵 表示：「麥當勞鼓勵孩子敢夢敢想敢為，為每個孩子提供了自由發揮的天地，鼓勵他們發現無限可能。我們很高興攜手上海迪士尼度假區共同推出全新的系列玩具，將歡樂無邊的遊園體驗融入開心樂園餐這一經典產品。通過與上海迪士尼度假區的合作，我們將把更多激動人心的獨特體驗呈現給廣大消費者。 」
“At McDonald’s, we encourage imagination and opening up a world of possibilities for every child. We are thrilled to collaborate with Shanghai Disney Resort to launch the new Happy Meal toys, bringing the excitement of a day out in the resort into our iconic Happy Meal,” said Phyllis Cheung, Chief Executive Officer, McDonald’s China. “With the alliance with Shanghai Disney Resort, we are confident that we will bring even more exciting and exclusive experiences to our customers.”
首輪推出的上海迪士尼度假區主題「開心樂園餐」正式拉開了雙方合作的序幕，此次聯盟合作也是 迪士尼 和 麥當勞 全球戰略聯盟關係的延續。接下來將有更多以 上海迪士尼度假區 為設計靈感的麥當勞「開心樂園餐」隨餐玩具不斷推出，經典的麥當勞開心生日會也將可能融入度假區元素和體驗，為消費者的慶生派對注入迪士尼樂趣和驚喜。未來，雙方還將為消費者打造更多全新體驗，邀請大家探索奇妙世界。
The themed Happy Meal marks the beginning of collaboration between Shanghai Disney Resort and McDonald’s China, and is an extension of the promotional alliance between the two global companies. In addition to future McDonald’s Happy Meal toys inspired by the resort, customers can enjoy the longstanding tradition of McDonald’s interactive birthday parties which may incorporate elements themed to Shanghai Disney Resort fun. These new offerings invite all to participate in and discover more magical experiences in the days, weeks, and years to come.
© 上海迪士尼度假區
© Shanghai Disney Resort
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