香港迪士尼樂園度假區 2019年新春團拜及宣佈加推全新「一家義」計劃

香港迪士尼首推「一家義」計劃

與義務工作發展局攜手設計指引推動家庭義工計劃

新年行善結集家庭力量善心由細儲起

Family Volunteers Encouraged to “Give a Day, Get a Disney Day”

Hong Kong Disneyland Resort launches scheme and co-creates guidelines with Agency for Volunteer Service to foster family volunteerism

Early planting the seeds of love and care among kids

（左起）華特迪士尼樂園及度假區亞太區總裁及董事總經理馬凱澤、財政司司長陳茂波、香港迪士尼樂園度假區行政總裁楊善妮、義務工作發展局總幹事鍾媛梵

(From left) Michael Colglazier, president and managing director, Asia Pacific, Walt Disney Parks and Resorts; Financial Secretary Paul Chan; Stephanie Young, managing director of HKDL; Flora Chung, Chief Executive Officer of AVS

新年伊始，香港迪士尼樂園度假區（香港迪士尼）繼「迪士尼賞義工行動」成功推行後，加推全新「一家義」計劃，透過義務工作發展局，邀請十多間志願團體及機構參與，提倡家庭義務工作，鼓勵一家大細齊齊做義工，在計劃限期內，完成指定義工服務時數的家庭義工，即有機會獲贈樂園門票以作嘉許。

On the first day of the Chinese New Year (CNY) today, Hong Kong Disneyland Resort (HKDL) launched a new scheme fostering family volunteerism, as part of the successful “Give a Day, Get a Disney Day” (GADGADD) program. More than 10 NGOs and corporations have been invited to join the scheme through Agency for Volunteer Service (AVS) which encourages families to do voluntary work together. Once families achieve targeted service hours within a designated period, they will be given park tickets in appreciation of their volunteer work.

新一年訂立新大計，香港迪士尼特別邀請近100名來自鄰舍輔導會和離島婦聯的家庭義工代表，在大年初一到樂園慶祝新春及支持「一家義」計劃。財政司司長陳茂波也親臨擔任主禮嘉賓，來自大澳佛教筏可紀念中學的得獎醒獅隊，更為樂園賓客獻藝，送上新年祝福。

HKDL invited about 100 family volunteers from the Neighbourhood Advice-Action Council and the Outlying Islands Women’s Association to celebrate CNY at HKDL today and support the launch of the scheme. Financial Secretary Paul Chan was the guest of honor at the ceremony. An award-winning lion dance team formed by students from the Buddhist Fat Ho Memorial College in Tai O performed to share new year blessings with guests.

新任香港迪士尼樂園度假區行政總裁楊善妮，首次在農曆年向賓客和傳媒拜年。

Stephanie Young, the new managing director of HKDL, joined the CNY celebrations to meet with guests and the media.

財政司司長陳茂波表示：「香港迪士尼樂園度假區一直致力貢獻香港及服務本地社群，與不同機構推出多項社會服務計劃。例如『迪士尼賞義工行動』推動市民參與義務工作，至今已累積超過1,400萬小時的義工服務時數。新的『一家義』計劃鼓勵巿民和家人一同參與義務工作，增進家人之間的感情，發揮助人自助的精神。此外，由樂園『演藝人員』組成的『迪士尼義工隊』也一直積極服務香港社區，關愛社會上有需要的人士，激發青年人的創意潛能和推動環保工作。」

“HKDL strives to serve the local community and collaborate with different organizations to launch various social services projects. For example, the “Give a Day, Get a Disney Day” program encourages the public to do voluntary work, accumulating more than 14 million volunteer hours,” said Chan. “This new scheme fosters family volunteerism, and strengthen family cohesion to help each other in the society. Additionally, the Disney VoluntEARS formed by cast members of HKDL are also dedicated to community services for the needy in the society, promoting creative talent among the youth and environmental protection work.”

自 2010 年開始，香港迪士尼推出「迪士尼賞義工行動」，並與義務工作發展局合作邀請各團體及義工參與，每個參與的義工凡完成10小時義工服務時數，即可獲贈樂園門票，以嘉許他們的貢獻。活動推出近十年以來，每年吸引600至800間服務團體及機構參與，香港迪士尼已經捐贈約45萬張樂園一日標準門票支持相關計劃。

In 2010, HKDL launched the “Give a Day, Get a Disney Day” program and AVS helped to invite different organizations and volunteers to join. Every volunteer who completes 10 hours of service is rewarded with a complimentary one-day admission ticket to HKDL in appreciation. The program has been running for almost 10 years, with about 600 to 800 NGOs and corporations participating each year. HKDL has donated more than 450,000 one-day administration tickets to support the program since.

全新「一家義」計劃提倡家庭共同參與義工服務，若以四人家庭為單位計算，只需要一起合力完成8小時的指定義工服務，即每人平均參與2小時義工服務，已經有機會獲得樂園門票一張。計劃也將以最少兩人為家庭單位計算。

The new “Family Volunteerism” scheme aims to encourage family members to do voluntary work together. A family needs to contribute only a total of eight hours of volunteer work collectively to get a complimentary one-day ticket. For a family of four, for example, each member can do two hours of voluntary work to reach that goal. Each family must have at least two members taking part in the scheme.

結集家庭力量關懷社區

Fostering family volunteerism to build a caring society

（右一至三）一家三口的馮生、馮太，自女兒善盈三歲開始，就帶她積極參與義工活動。

(Right hand side) The Fung’s family encouraged their daughter Sin-ying to do voluntary work since she was three years old.

一家三口的馮生、馮太，自女兒善盈三歲開始，就帶她積極參與義工活動，包括賣旗籌款、植樹、社區表演、探訪老人院、親子故事會等。雖然他們工作繁忙，但每個月都會抽時間與小朋友一同做義工，除了善用服務時間、與家人享受親子樂，更視為最有效的親子教育：「作為家長，我們應該以身作則，教育下一代關懷社區和弱勢社群的重要性，『一家義』計劃正正鼓勵家長攜同子女齊齊做義工，為社會出一份力。」

The Fung’s family encouraged their daughter Sin-ying to do voluntary work since she was three years old, including flag-selling, tree planting, social performance, elderly visit, family story time etc. Whenever possible, they would accompany their kid to do volunteer work together. To them, the time is well spent for not only being together but also a good lesson for the kid. “As a parent, we should set an example and teach the next generation the importance of caring for the society and the underprivileged. The ‘Family Volunteerism’ scheme helps encourage parents to bring along their kids and contribute to voluntary works for the community,” Mrs. Fung said.

現年八歲、讀小學三年級的善盈，小時候曾參與由香港迪士尼主辦的故事會，長大後她回饋社會，到老人院為公公婆婆講故事，活動前她更主動到圖書館挑選合適故事。馮太表示，義工活動讓女兒學習與人分享、培養自信。善盈更透過「迪士尼賞義工行動」到樂園遊玩，與最愛的米妮老鼠見面，達至助人自助的快樂之道。

The eight-year-old Sin-ying, now in primary three, has been joining the story book session organised by HKDL since she was young. And now, she will visit the elderly and share stories with them. Mrs. Fung said Sin-ying learnt how to share and build up her confidence through voluntary work. Sin-ying got to visit HKDL through taking part in “Give a Day, Get a Disney Day,” and met her favourite Minnie Mouse after helping others.

義務工作發展局總幹事鍾媛梵表示：「現今家庭非常着緊子女的成長發展，讓子女更早接觸義工服務，不但提供了良好品德教育的機會，更讓他們學會包容、接納和體諒他人，同時可以讓子女培養人際溝通技巧，提升解難能力。更重要的是，義工服務為一家人提供充滿樂趣的家庭時光，有意義地互動、分享、建立社交聯繫和傳承正面價值觀。」

Flora Chung, Chief Executive Officer of AVS, said, “Nowadays, many parents worry about the development of the children. Allowing the kids to do voluntary work at an earlier stage will be a good civic education opportunity to them. They will learn to be charitable and considerate, as well as build up communication and problem-solving skills. Most importantly, voluntary work allows a family to work as a team, have some fun and meaningful time together, enhance their social network and foster positive values.”

持續貢獻香港回饋社會

Bringing Disney magic to the community

新任香港迪士尼樂園度假區行政總裁楊善妮，首次在農曆新年向賓客和傳媒拜年。

Stephanie Young, the new managing director of HKDL, joined the CNY celebrations to meet with guests and the media. She thanked AVS for sharing the same belief with HKDL, actively promoting voluntary work and co-creating the guidelines with HKDL to foster family volunteerism.

她表示：「農曆新年是一家團聚，分享祝福的日子。香港迪士尼一直延續傳統，新年伊始，為社區帶來有意義的項目，回饋社區。」楊善妮亦感謝義務工作發展局與香港迪士尼攜手設計新指引，鼓勵家庭義工：「我感到很高興，香港迪士尼能夠在鼓勵家庭工活動方面，扮演推動者的角色，深信在我們同各個合作夥伴的努力下，家庭義工將會成為新的風氣。」

“Chinese New Year is a time for reunion, bonding and spreading goodwill. I am very glad that HKDL has a tradition of marking the opening of CNY with a meaningful cause to give back to the community,” said Young. “I am very happy that HKDL can play a part as a catalyst to encourage family volunteering, and am sure this will become a new trend under the concerted efforts of all our partners.”

香港迪士尼透過社區共享計劃每年款待超過10萬名弱勢社群人士暢遊樂園，並透過不同的計劃及活動，持續推廣社區共融和傳播快樂，當中包括「迪士尼賞義工行動」，以及支援瑪嘉烈醫院的醫院遊戲服務。另外，樂園也曾舉辦社交媒體市場策劃大賽「#識講惜食爆橋營」推廣減少廚餘的訊息，並且透過「伴你高飛」獎勵計劃鼓勵中學生積極投入義工服務。此外，「迪士尼義工隊」每年貢獻逾7,000小時的義工服務，香港迪士尼將一如以往持續貢獻香港及回饋社會。

Every year, HKDL welcomes more than 100,000 underprivileged community members to visit the park by donating tickets through its Community Involvement Program. The resort also continued to promote inclusion and societal happiness through programs such as “Give a Day, Get a Disney Day,” as well as the “#SaveFoodGoViral Boot Camp,” which created social media campaigns to promote food conservation. HKDL also collaborated on Hospital Play, which supports children’s play programs at Princess Margaret Hospital, and recognized secondary students who made remarkable contributions in volunteering through the “We Did It!” initiative. The Disney VoluntEARS team also contributes more than 7,000 hours of skills and services a year. HKDL will continue to contribute to the society.