Hong Kong Disneyland Resort and Fujifilm Sign Corporate Alliance
Fujifilm alliance offers imaging hardware to create high-quality Disney park experiences
Hong Kong Disneyland Resort (“HKDL”) and Fuji Photo Products Co., Ltd (“Fujifilm”) have entered into a long-term alliance, making Fujifilm the resort’s official imaging sponsor.
As the official imaging sponsor, Fujifilm cameras and imaging equipment will capture special moments through Disney PhotoPass at Hong Kong Disneyland. The agreement also makes available HKDL-exclusive themed products developed by the brand.
“Hong Kong Disneyland and Fujifilm are dedicated to bringing magical moments to guests that will be cherished for the rest of their lives,” said Samuel Lau, executive vice-president and managing director at HKDL.
Fujifilm’s presence at the resort officially began on July 26 with the opening of Hong Kong’s first Duffy-themed merchandise store: “Main Street Cinema: My Journeys with Duffy - Presented by Fujifilm.” Set in the Main Street Cinema inside the park, the store showcases a film featuring Mickey, Duffy & Friends on their many travels around the world together. Guests will also be able to browse exclusive merchandise and enjoy unique photo moments with Duffy & Friends in a designated photo area. Fujifilm developed themed instant photo printers and photo films featuring Duffy & Friends for the resort and is the presenter of this character greeting experience.
“It’s our pleasure to present the Duffy & Friends’ character greetings and be the official imaging sponsor of Hong Kong Disneyland,” said Stanley Sun, Managing Director of Fujifilm. “We’re always looking for new ways to bring guests a better experience and have developed a new themed instant photo printer that enables guests to print pictures of themselves from their warm encounters with their favorite Disney Bears.”
© Hong Kong Disneyland Resort
COMMENTS