香港迪士尼樂園度假區10周年慶祝活動展開
Hong Kong Disneyland Resort kicks off year-long 10th anniversary celebration
嶄新遊樂設施及娛樂項目 慶祝在港10年奇妙里程
Resort honors 10 magical years of growth in Hong Kong with new attractions and entertainment
Hong Kong Disneyland Resort kicks off year-long 10th anniversary celebration
嶄新遊樂設施及娛樂項目 慶祝在港10年奇妙里程
Resort honors 10 magical years of growth in Hong Kong with new attractions and entertainment
香港迪士尼樂園度假區（香港迪士尼樂園）今天在樂園睡公主城堡前舉行典禮，正式啟動10周年慶祝活動。香港迪士尼樂園公佈為慶祝踏入新的里程而即將推出的多項全新體驗，並分享樂園最新發展的資訊。樂園相信，全新項目有助進一步提升香港作為世界級旅遊之選的吸引力。
Today, Hong Kong Disneyland Resort (HKDL) kicked off its 10th anniversary celebration with a glittering ceremony in front of Sleeping Beauty Castle. In celebration of the new decade, HKDL announced magical new experiences coming to the resort and shared new details about developments that will contribute to the appeal of Hong Kong as a world-class tourist destination.
華特迪士尼樂園及度假區主席包正博於典禮中宣佈持續一整年，主題為「Happily Ever After」的10周年慶祝活動將由11月中旬展開，為賓客帶來嶄新獨特的娛樂項目。以迪士尼童話故事為主題的「童話園林」稍後亦會在幻想世界開幕。
During today’s ceremony, Walt Disney Parks and Resorts (WDPR) Chairman Bob Chapek announced a year-long “Happily Ever After” celebration starting in mid-November with an amazing array of new entertainment for guests to enjoy. He also shared details of Fairy Tale Forest, a new Fantasyland attraction based on Disney fairy tales.
今天，主禮嘉賓香港特別行政區行政長官梁振英與華特迪士尼樂園及度假區主席包正博，聯同商務及經濟發展局局長蘇錦樑、旅遊事務專員朱曼鈴、華特迪士尼樂園及度假區亞洲區總裁及董事總經理安明智和香港迪士尼樂園度假區行政總裁金民豪，與200多名過去10年與樂園結伴同行的業務和社區夥伴一同在典禮上慶祝樂園10周年，見證香港迪士尼樂園與香港同行十載，這夥伴關係更將隨著度假區的發展進一步加強。
Joining Chapek as officiant of the ceremony was Chief Executive of the Hong Kong Special Administrative Region CY Leung. They were joined by Secretary for Commerce and Economic Development Gregory So; Commissioner for Tourism Cathy Chu; President and Managing Director, Asia, WDPR, Bill Ernest; HKDL Managing Director Andrew Kam and about 200 partners who have journeyed with HKDL over the last 10 years. The ceremony honored the park’s decade of collaboration with Hong Kong and marked key partnerships that will be strengthened as the resort evolves.
© 香港迪士尼樂園度假區
© Hong Kong Disneyland Resort
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香港迪士尼樂園度假區 (香港迪士尼樂園) 今晚將在樂園睡公主城堡前舉行典禮，正式啟動10周年慶祝活動。香港迪士尼樂園公佈為慶祝踏入新的里程而即將推出的多項全新體驗，並分享樂園最新發展的資訊。樂園相信，全新項目有助進一步提升香港作為世界級旅遊之選的吸引力。
迪士尼故事劇場將於11月17日起呈獻全新的舞台表演「迪士尼魔法書房」。這齣25分鐘的音樂劇，雲集了多個迪士尼故事和人物。賓客會置身其中，與米奇老鼠、高飛以及來自《魔雪奇緣》、友善可愛的雪人Olaf小白走進魔法書，經歷奇妙旅程。三位迪士尼朋友將於表演中穿梭於七個深受世界各地觀眾歡迎的迪士尼故事，包括：《小泰山》、《小魚仙》、《魔髮奇緣》、《勇敢傳說之幻險森林》、《阿拉丁》、《公主與青蛙》及《魔雪奇緣》。
「迪士尼魔法書房」更會特別推出一首原創歌曲，此歌曲亦是香港迪士尼樂園慶祝10周年的主題歌曲。這個舞台表演展示22款原創新裝設計，更有多位首次於樂園亮相的迪士尼朋友登場。
樂園亦即將在11月呈獻加入全新城堡投影效果的「星夢奇緣」煙花表演。樂園引入了嶄新的科技、燈光效果和投影技術，讓賓客投入更閃耀奪目的表演當中。屆時睡公主城堡上的全新動感投影將與空中璀璨煙花互相融合。賓客於今明兩晚的慶祝活動都可預覽這表演。
多位迪士尼朋友會以慶祝10周年的全新服裝與賓客見面，園內的「Happily Ever After故事書」拍照熱點，加上一系列10周年紀念精品及多款精美主題餐飲與小食，將源源不絕的驚喜遍佈整個樂園。
全新遊樂設施：「童話園林」
奇妙的體驗將伸延到幻想世界，全新「童話園林」將於今年12月推出，引領賓客走進多個迪士尼童話裡。「童話園林」透過創新的園景設計，將多個迪士尼童話故事的場景活現賓客眼前，包括《魔髮奇緣》、《雪姑七友》、《美女與野獸》、《仙履奇緣》及《小魚仙》。奇妙仙子亦會於「童話園林」內的「仙女小亭園」與賓客見面。
「迪士尼黑色世界」及「迪士尼雪亮聖誕」節慶活動
除了以上全新的娛樂項目與遊樂設施外，樂園亦會繼續推出各項季節性特別項目。包括10月份推出的「迪士尼黑色世界─詭城玩失蹤」，讓賓客於跨越迷離莊園、灰熊山谷及探險世界的「詭城」，與一班好友盡情玩失蹤。而深受賓客歡迎的「迪士尼雪亮聖誕」亦會於11月中旬展開，屆時《魔雪奇緣》的愛莎女皇及安娜公主將登場點亮聖誕樹及整個美國小鎮大街。
持續擴展
香港迪士尼樂園度假區行政總裁金民豪表示：「隨著整年的10周年慶祝活動及『迪士尼雪亮聖誕 』展開，樂園將加強在亞洲20個國家和城市進行銷售及市場推廣，進一步擴大樂園的市場，吸引全球賓客到訪，促進香港旅遊業發展。」
香港迪士尼樂園將推出更多全新項目，並配合市場拓展，繼續提升各項娛樂項目及產品的質素。「鐵甲奇俠飛行之旅」工程項目已於8月完成平頂，並將於2016年年底在明日世界的漫威園區開幕。這是全球迪士尼樂園首個以「漫威」漫畫英雄為主題、讓賓客與鐵甲奇俠一起飛越香港，合力對抗邪惡勢力的遊樂設施。園區將設有以漫威人物為主題的商店，賓客亦有機會與角色見面和合照。
「迪士尼探索家度假酒店」將於2017年初開幕，來自各地的賓客將於酒店內體驗異國文化和探索的樂趣。新酒店將提供750間客房，並以非洲大草原、南美洲熱帶雨林、太平洋島嶼天堂和亞洲醉人的自然景致作靈感，設置四個各具獨特異國色彩的主題部份。這是香港迪士尼樂園度假區的第三間酒店，會設有三間不同主題的餐廳、商店和大型室外游泳池。
此外，香港迪士尼樂園股東—華特迪士尼公司與香港特別行政區政府現正商討度假區第二期發展。
與香港共同成長
香港迪士尼樂園度假區於2013年完成首期擴展計劃後，面積比原先增加約25%。樂園透過擴展計劃，自2005年9月開幕至今已累積超過5,000萬入場人次。期間，樂園為本港經濟帶來約651億港元增加值，相等於本地生產總值0.37％。香港迪士尼樂園一直深受家庭旅客歡迎，由開幕至2014年底，家庭旅客訪港數字由180萬上升至430萬，增長約140%。
此外，樂園一直積極履行企業公民責任，透過不同項目長期回饋社區，為香港添注正能量。香港迪士尼樂園一直被視為銷售及市場推廣夥伴的首選，亦透過本身強大的品牌、一系列培訓及工作指導，協助演藝人員事業發展而獲評為最佳僱主。
香港迪士尼樂園以港為家，全心投入服務香港市民，過去一直積極參與不同層面的社區服務，將歡樂和奇妙幻想的體驗帶給有需要的本地社群。自樂園開幕至今，迪士尼義工隊已貢獻超過5萬小時義工時數以及技能，同時與非牟利機構合作，透過「社區共享計劃」接待數十萬弱勢社群暢遊樂園。
樂園一直熱衷培育有志於旅遊業發展的人才，每年均推出「迪士尼獎學金」予各大專院校學生。自2007年起，已為超過370名修讀有關款待服務、餐飲、酒店管理、工程、園林設計及表演藝術學系的學生提供超過480萬港元的獎學金資助，同時為得獎學生提供工作實習、行業培訓及各項就業機會，協助他們追尋夢想。
全球主題樂園正迅速發展，為提升香港國際都市的旅遊服務質素及競爭力，香港迪士尼樂園與香港公開大學李嘉誠專業進修學院於今年合辦首個「度假村及主題樂園管理高級文憑」課程，為本地旅遊及酒店業培育人才、注入新動力。
展望將來，香港迪士尼樂園將繼續鞏固樂園作為亞洲區娛樂首選目的地、區內最佳僱主及主題樂園行業先鋒的地位。
Tonight, Hong Kong Disneyland Resort (HKDL) will officially kick off its year-long 10th anniversary at an in-park ceremony. To honor this milestone, the resort has planned a brand new, year-long “Happily Ever After” celebration with an amazing array of new entertainment for guests to enjoy starting in mid-November.
An all-new stage show, “Mickey and the Wondrous Book,” will open at Disney’s Storybook Theater on November 17. This 25-minute concert-style stage show celebrates some of Disney’s most loved characters and stories. Guests follow Mickey Mouse and Goofy on a quest with the friendly, warm-hug-loving snowman Olaf from the popular movie “Frozen.” Together, they’ll journey inside an enchanted book packed with seven beloved Disney tales with universal appeal: “Jungle Book,” “The Little Mermaid,” “Tangled,” “Brave,” “Aladdin,” “The Princess and the Frog” and finally, “Frozen.”
“Mickey and the Wondrous Book” culminates in an original song entitled “Happily Ever After,” which is also the resort’s 10th anniversary theme song. The show features 22 original costume designs and many beloved Disney characters on stage.
At night, guests will be dazzled by an enhanced “Disney in the Stars” Fireworks show, made even more vibrant by cutting-edge technology, lighting effects and state-of-the-art video projection shown on Sleeping Beauty Castle. A preview of the street-to-sky display will take place tonight and tomorrow as part of the resort’s birthday celebration. The enhanced fireworks show will officially launch in November.
Disney Characters will join in the celebration dressed in their colorful 10th anniversary costumes. Guests may also enjoy the “Happily Ever After” storybook photo spot, plus special merchandise, food and beverage and other surprises throughout the year.
New attraction: Fairy Tale Forest
Also being announced today is a new attraction coming to Fantasyland in December. Fairy Tale Forest will let guests walk through a winding, living storybook realm based on Disney fairy tales. Using creative landscaping, these whimsical passages will feature miniature scenes from “Tangled,” “Snow White and the Seven Dwarfs,” “Beauty and the Beast,” “Cinderella” and “The Little Mermaid.” The forest will also be home to Tinker Bell where she will greet guests in Pixie Hollow.
Seasonal events for Halloween and Christmas
In addition to the new shows and attractions, there will be seasonal offerings for Halloween and Christmas. In October, the frightful fun of Disney Haunted Halloween will span outdoors to the ghostly lands of Mystic Point, Grizzly Gulch, and Adventureland, which dares the boldest not to lose their soul to sinister spirits. The popular Disney Sparkling Christmas will be back in mid-November where Queen Elsa and Princess Anna will light up the Christmas tree adorning Main Street, U.S.A.
Expansion continues
“With the launch of the year-long 10th anniversary celebration and Christmas offerings, the resort will increase marketing and sales efforts in 20 countries and cities in Asia,” said HKDL Managing Director Andrew Kam. “These efforts will further expand our markets and contribute to the city’s ability to attract tourists from across the globe.”
Along with expanding the markets it serves, HKDL will continue to enhance its entertainment and offerings with several projects in the pipeline. Following its successful topping out in August, the Iron Man Experience is scheduled to open in late 2016 inside a Marvel-themed area in Tomorrowland. This will be the first Marvel-themed attraction in a Disney park where guests will fight alongside Iron Man in an epic adventure across Hong Kong. The overall area will also feature a Marvel-themed merchandise store and a character greeting experience where guests can take photos.
When it opens in early 2017, Disney Explorers Lodge will bring guests into a world of exploration and exotic cultures. The 750-room hotel will feature four sections based on an African savannah, a South American rainforest, a Polynesian island paradise and an area inspired by the natural beauty of Asia. HKDL’s third hotel will also boast three new themed restaurants, a shop and a themed outdoor swimming pool.
HKDL’s two shareholders, TWDC and the Hong Kong Government are also in discussions on the resort’s Phase 2 development.
Growing with Hong Kong
Since 2013, HKDL has grown about 25 per cent in size. The continued expansion has boosted the cumulative attendance to more than 50 million guests since the resort’s opening in September 2005. In this period, the value added generated from the additional spending in Hong Kong by HKDL visitors totaled HK$65.1 billion, equivalent to 0.37% of Hong Kong’s GDP. HKDL has been a magnet for family visitors. Since the opening of HKDL, the number of family tourists visiting Hong Kong rose about 140 per cent from 1.8 million to 4.3 million by the end of 2014.
Economic contributions aside, the resort has expanded its corporate citizenship efforts to make lasting, positive changes in Hong Kong. HKDL has also regularly been named a marketing and sales partner of choice and a leading employer thanks to its strong brand power and efforts to empower, nurture and satisfy its cast members as they build their careers.
HKDL is proud to call Hong Kong home. As a dedicated member of the local community, the resort cares deeply about promoting societal well-being through initiatives that inspire happiness and imagination. Since opening a decade ago, the resort has donated 50,000 hours of time and talent through its Disney VoluntEARS team, and partnered with NGOs in welcoming hundreds of thousands of underprivileged community members to the park through the Community Involvement Program scheme.
The resort has been continuously offering the “Disney Scholarship” in support of students from tertiary institutions. Since 2007, over 370 students from Hospitality, F&B, Hotel Management, Engineering, Landscape Architecture, as well as the Performing Arts, have benefited from an accumulated amount of over HK$4,800,000 in scholarships. In addition, HKDL provides internships, industry attachments and various career opportunities to the awardees as they continue to pursue their dreams.
In view of the international boom in the theme park industry, HKDL also collaborated with the Li Ka Shing Institute of Professional and Continuing Education at OUHK to offer a Higher Diploma in Resort and Theme Park Management starting in 2015. It is a first-of-its-kind course focused on theme parks to nurture talents in the industry and meet growing demands, with the aim of enhancing the standard of service in Hong Kong’s tourism industry and its competitiveness as an international destination.
Looking ahead, the resort will continue to strengthen its position as a leading entertainment destination in Asia, a regional employer of choice, and a pioneer in the theme park industry.
© 香港迪士尼樂園度假區
© Hong Kong Disneyland Resort
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