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六折下的樂園(2015年 5月)

繼分別於2013年2月和2014年11月所舉辦的會員限時商品購物優惠以及「聖誕購物週」後,香港迪士尼樂園(Hong Kong Disneyland)於今年5月初再度推出「奇妙處處通」會員六折購物優惠。園方於2015年5月1日至5月10日期間舉行一連十日的會員「春日限時購物六折優惠」。今天正是這次購物優惠的最後一天,而小編以及各特派專員都在今天看到部分貨架出現以上拼合圖片所示的情況以及在不同商店內所出現的排隊付款人龍,真的辛苦了各位「演藝人員」!

雖然園方定期推出六折購物優惠有助樂園在指定時段內帶來較高的入場人次以及收入,但是這卻影響了其他非會員的賓客對樂園的印象以及大大加重了一眾前線「演藝人員」的負擔。其實樂園可以透過改善商品質素(如米奇毛公仔的樣貌)、配合主題活動推出特定商品的優惠活動以及逐步加強每年各大主題活動的內容等等的方法以吸引賓客入園以及消費,從而讓人覺得物有所值和避免出現大量賓客「儲埋等有六折先一次過買」的情況。



Hong Kong Disneyland Resort

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Disney Magical Kingdom Blog: 六折下的樂園(2015年 5月)
六折下的樂園(2015年 5月)
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