香港迪士尼樂園度假區榮獲香港管理專業協會優質管理金獎

香港迪士尼樂園度假區
榮獲香港管理專業協會優質管理金獎
全港首個旅遊景點獲奬

Hong Kong Disneyland Resort Wins HKMA Gold Award
for Quality Management

香港迪士尼樂園管理有限公司榮獲香港管理專業協會(協會) 2014年度優質管理獎最高榮譽──金獎，表揚公司在管理香港迪士尼樂園度假區(樂園度假區) 的卓越企業管理。樂園度假區對於成為香港首個獲得此項殊榮的旅遊景點，深感榮幸。

協會讚揚樂園度假區透過卓越的企業管理，做到以賓客為先、提供最優質的賓客服務和迪士尼遊樂體驗。協會亦肯定樂園度假區締造優良管理文化，在營運中充份揉合員工創意，為賓客提供完美體驗。香港管理專業協會優質管理獎評審委員會指，香港迪士尼樂園度假區的成功，有助鼓勵其他企業進一步提升水平。

香港迪士尼樂園度假區行政總裁金民豪今天（2014年7月25日）出席頒獎禮致辭時，感謝各界的認同和肯定，並特別感謝樂園各演藝人員的努力：「樂園度假區的業務是有賴於優秀人才和優質企業文化，兩者相輔相成，缺一不可。這個獎項肯定樂園度假區的努力。我們承諾會繼續努力不懈，為賓客提供更優質的體驗。」

創意娛樂　豐富旅遊

香港管理專業協會讚揚樂園度假區持續發展和堅持高質素管理，以客為先，讓每位賓客都夢想成真，體驗迪士尼的奇妙時刻。樂園度假區的成功管理，實有賴有效員工管理、內部營運測量、策略性規劃和持續擴建。

樂園度假區重視來自世界各地賓客的意見，不斷了解賓客需要，並妥善以不同媒體推廣宣傳，配合不斷呈獻嶄新的遊樂體驗，吸引更多首次到訪的賓客。同時，樂園度假區鼓勵發揮創意，推出各項特色活動，例如推出各項特色活動，包括「迪士尼星級款待」及萬聖節「黑色世界」等。樂園度假區亦考慮不同賓客需要，推出清真食品，令賓客更能賓至如歸。

重視員工　關愛社區

樂園度假區雖然在亞洲區是新興行業，卻致力回饋社會，透過創意環保的活動、迪士尼義工隊的各項社區服務以及邀請弱勢社群暢遊樂園等把歡樂傳遍社區。

是次榮獲優質管理獎金獎，確認了樂園度假區有效的策略性規劃、優質的營運和關注演藝人員發展及需要。樂園度假區為員工創造歡樂又優質的工作環境，更是首創實行五天工作周的創意娛樂企業，前線演藝人員如需在第六天工作，可獲額外工資。樂園度假區著重培育年輕演藝人員，提供合適的培訓及發展機會。

由2005年開幕至今，經過9年的努力，樂園度假區致力保持其區內最重要旅遊度假勝地的地位，為此繼續豐富其多姿多彩的遊樂體驗及產品，吸引更多賓客到訪，更培訓更多優秀人才。樂園度假區會陸續呈獻一連串全新遊樂體驗，，包括即將於十月隆重登場的全新夜間閃亮巡遊「迪士尼光影匯」、十周年慶祝活動、2016年開幕的「鐵甲奇俠」為主題的新擴建項目以及預計在2017開幕的全新酒店等，進一步提昇樂園度假區作為家庭首選休閒度假旅遊目的地的吸引力。

Hong Kong Disneyland Management Limited received the prestigious Gold Award from the Hong Kong Management Association (HKMA) at the 2014 HKMA Quality Award ceremony this evening. A Hong Kong Disneyland Resort (HKDL) spokesperson said it was deeply honored to become the very first tourist destination to win the esteemed award from the Association.

HKMA praised Hong Kong Disneyland for its management excellence, reflecting the resort’s commitment to quality guest service and providing the best Disney experience to its guests. It acknowledged HKDL’s effort in forging an excellent management culture, which enables it to incorporate the creativity of its Cast in providing perfect guest experiences. The HKMA’s Board of Examiners and the Panel of Judges noted that HKDL’s success will inspire other companies to emulate its high standards.

During an acceptance speech for the Gold Award, Hong Kong Disneyland Managing Director Andrew Kam said, “Our business is really all about having great people and great corporate culture. These two ingredients go hand-in-hand. This award inspires us to work harder to continue living up to even higher expectations for excellence.”

A creative entertainment company operating in the tourism sector

HKMA lauded Hong Kong Disneyland’s commitment to developing and deploying total quality management, which is dedicated to making guests the top priority so they can dream and experience Magical Moments. HKDL has proven itself a managerial success thanks to strong workforce governance, guest-centricity, internal operational measurements and strategic planning, leading to growing profits and upcoming park expansions.

HKDL is entirely guest-centric, and takes feedback from its globally diverse guests seriously. The resort also draws in new visitors by gauging consumer insights and implementing cutting-edge social media campaigns, along with fresh attractions introduced regularly.

Innovation is also a focus, spurring on locally-based initiatives like the seasonal Star Guest Program. Other homegrown efforts include annual Halloween festivities and region-specific offers like Halal food for guests with dietary needs.

Despite being a relatively new industry force in Asia, HKDL has provided value-added services to the community through creativity and conservation-related programs, community outreach efforts through the Disney VoluntEARS, and charitable efforts that bring underprivileged groups to the park for free.

The award also recognizes the resort’s strategic planning, operational excellence and workforce development. HKDL is dedicated to providing a fun and engaging workplace and investing in its Cast Members. Ground-breaking internal Cast initiatives include the industry-first 5 Day Work Week, with extra pay for the 6th day worked. HKDL’s also nurtures its young workforce with rewards and easily identifiable potential career paths.

The Gold Award likewise focuses on comprehensive internal measurements, for which HKDL stresses project knowledge learning, in-depth feedback from its various internal reviews, and inter-departmental collaboration.

After just nine years of operation, HKDL remains focused on its goal of being a premier leisure destination in the region, and will continue to refresh and expand its offerings in order to attract new guests, train new Cast Members, and support the surrounding community to bring happiness and unique Disney experiences to all. New offerings in coming years include a brand new “Disney Paint the Night” parade in October, 10th Anniversary celebrations in 2015, the much-anticipated Iron Man Experience in late 2016, and a resort-style hotel in 2017.